Iron Saddle Steakhouse I Restaurant Design

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IRON SADDLE ROADSIDE STEAKHOUSE

RESTAURANT DESIGN

Welcome to Iron Saddle, an upscale steakhouse where Richard Brook’s legend lives on! Iron Saddle was created with the intentions to educate others more about bikers and how their community truly has some of the biggest hearts. This design focused heavily on image making techniques such as woodwork, staining, wood burning, vinyl stencil, glass etching, and photography. The overall design is a high-end, masculine aesthetic, with a kindhearted mission to giving back to charity. Come on in and enjoy a meal all while donating to those in need!

Concept Creator • Branding Design • Restaurant Design • Copywriter • Type Layout • Photographer
Adobe Illustrator • Adobe Photoshop • Adobe InDesign • Cricut • Image Making
Hand Built Menus & Bourbon Flight • Reworked & Stained Press Kit Box • Glass Etched Bourbon Glass • Handcrafted Wood-burning on Menus & Coaster • Cricut Vinyl Stencils • Handmade Vinyl Custom Bandana Napkin • Personal Photography on Back of Letterhead • Product Photography

Drawing inspiration from wood backing, each menu was envisioned to feature a distinct photo of different motorcycles wood burned into the back. This concept aimed to create artistic elements throughout the restaurant along with its decor. To begin this process, photographs of local Harley's were captured and rasterized for wood burning onto the menu. The menu was hand-cut, sanded, stained, and wood-burned, resulting in the creation of this unique menu.

MENU DESIGN

When researching Iron Saddle's target audience, Bikers, the bandana pattern continued to show. In redesigning the napkin, the goal was to incorporate this familiar pattern with a unique twist. After several hours, the branded bandana napkin was hand-created using a cricut, vinyl, and a high-quality black napkin.