Gramps Vintage Bourbon is a heartfelt tribute to the wisdom and humor of my grandfather. Inspired by the creation of the six-word story “Pain relief never tasted so good,” Gramps captures multiple aspects of my grandfather including his interest and childhood memories. Each bourbon flavor represents a nickname people may use to reference their grandfathers. The goal for the overall design was to focus more on an old-fashioned and western aesthetic to incorporate the love my grandfather has always had for it, and to add a unique touch! From “Bubba’s Straight Bourbon Whiskey” to “Pappy’s Kentucky Bourbon Whiskey,” Gramps Vintage Bourbon embraces the essence of family, history, and humor, all in one!